Selling Key Lime Pie

This economic crisis has affected the entire nation, but as far as the housing market is concerned, Florida was the first hit and has been the hardest hit and yet, property is flying off the lists here in Port Saint Lucie.

Our brokerage currently has 147 listings out of a total of 1608 properties on the market, which includes vacant lots. In an industry that has 1200 brokerages in the Tri-County area (Saint Lucie, Indian River and Martin Counties), Preferred Realty Executives ranked #11, making them the #1 boutique brokerage in Saint Lucie County!

How do PRE agents manage to stay on top of this competitive market? If asked if they think outside the box, these dynamic agents will tell you that they are so far ahead, they no longer HAVE a box! Instead, they have learned to MAKE KEY LIME PIE!

You’ve all seen them ~ virtual tours that show a picture perfect home in a picture perfect yard, but what you can’t see is the community…. the surrounding area, the state of the streets and road verges, what the area has to offer and what proximity the property is to features such as stores, museums, freeways, entertainment and if applicable, beaches.

When selling property, the surrounding area is just as important to the buyer, as the interior of the home, which in many cases has been ‘froofed up’ by a stager or interior designer. Hello????? All that ‘froofie’ stuff is going away, and what you’re left with is an empty house and…. Yup! .. the surrounding area! That’s the key lime pie!

When asked what the USP (Unique Selling Proposition) was, Starbucks CEO, Howard Schultz replied: “The experience!” That’s right… what draws people to Starbucks is not the delicious brews or the tasty mid morning snacks, but the whole experience and THAT is why Starbucks can afford to charge more for it’s products!

Preferred Realty Executives agents don’t charge any more for their services, which include commercial, industrial and residential sales, Title, Mortgage, Property Management and Business Investment, and that is why all 35 agents are busy! They GET IT ~ they believe that if you give the customer what the customer wants, and in this case, it’s information, education and exemplary service, the customer will be happy!

Althea GarnerREALTOR (R) MBA, MCI, e-Pro
Exit Beach Cities Realty (California)
Preferred Realty Executives (Florida)
Your House Of Homes Online
DRE 01516817

Search over 50,000 listings at my web site:

Women’s Council of REALTORS(R):
President-Elect – 2011 (Saint Lucie County)
VP Membership – 2010 (South Orange County)
Treasurer – 2008 (Coastal-West)
Webmaster – 2009 (Long Beach)
Editor – 2009 (Long Beach)
Education Committee – 2009 (California State)

Orange County Association of REALTORS(R):Education Vice Chair – 2009


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2 CommentsLeave a comment

  1. How funny reading this post when I had key lime pie on your dime on Friday. 🙂 Overall it’s funny because I wrote a post for another blog last year where I talked about making sure one spruces up the outside of the home because that’s what’s going to draw people into looking at the house more, and people were either passionate in agreement or disagreement, and I found those that disagreed fascinating. I mean, why would anyone want to go into a house, no matter how great they thought it was, if the yard looked horrible?

    • That is funny, Mitch, but ‘Selling Key Lime Pie’ is the name of my personal brand of marketing.

      Feel free to visit us in Florida again soon – I’m happy to buy the key lime pie every time we get together!


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